About me
I thrive on collaborating with founders or stake holders to transform their ambitious visions into impactful brands. Since starting my design journey, I've been committed to creating user-centric solutions that not only stand out but deliver tangible results.
I create meaningful, user-centered designs that drive results. By understanding both business goals and user needs, I craft solutions that not only enhance experiences but also deliver measurable impact. My focus is on helping brands grow and stand out through thoughtful, innovative design.
WHAT I DO ?
Research and
Brand Strategy
Brand strategy
Research and insights
User experience research
Client interaction
Web design
UX & UI design
Brand identity
Interaction design
Minor animation
Illustration
I believe in a world where every product and service is thoughtfully designed with a seamless,
user-friendly experience at its core.
MY PROCESS
To create a (better product) with good (UX),
I
use the following design process
Research
Understand the business needs and challenges of the stakeholders
Identify Stakeholders
User Interviews
Surveys
Brain-storming
Bench-marking
Competitor Audit + Analysis
Industry Research
Define requirements
User Personas
Hypothesis Statements
Empathy Maps
Ideation
Information Architecture
User Flows
Brain-storming
Analogies
Wire-framing
and prototype
Sketching
Lo-fi Wireframe
Mid-fi Wireframe
User testing
Usability Test
Feedbacks
Prioritise Improvements
User stories(if) and key setup
Design System
User Stories-Sprints
My design process follows a structured lifecycle, but it's flexible and adaptable, allowing for adjustments based on project timelines, evolving goals, or other constraints. This dynamic approach ensures that each project meets both user needs and business objectives effectively.
Journey
As a self-taught designer, my passion for problem-solving through design led me to pursue certifications from Google and gain hands-on experience from real-world projects. Working under a CEO who was also an Industrial Designer was a privilege, and it shaped my approach to user-focused, business-driven design.
Approach
I bridge the gap between business objectives and user needs by leveraging my curiosity to uncover valuable insights. My process is deeply rooted in creating thoughtful, strategic design experiences that address complex challenges.
Recent experience
At JLL, as a Senior Analyst – Design, I lead the creation of user-centric web interfaces optimized for fast load times, significantly contributing to improved SEO performance across both desktop and mobile platforms. This impact opened doors to additional consulting initiatives, where I took charge of product research validation, information architecture development, and crafting low-fidelity wireframes for smooth developer handoffs.
Beyond UI/UX, I actively contribute to graphic design efforts, including visual storytelling, brand-aligned creatives, and promotional assets that enhance user engagement and strengthen brand presence. I also streamlined design iterations to reduce feedback loops, resulting in faster delivery and improved outcomes.
With nearly 6 years in the software industry and over 4 years and 10 months of hands-on design experience, I bring a strong foundation in visual design and a commitment to continuous learning. My passion lies in solving real user problems through thoughtful design that supports business objectives.
Ambitions
I aspire to work with MAANG companies or any organization that aims to create transformative products that positively impact users and drive change through innovative ecosystems.
In my free time
🎧 I enjoy listening to music.
🎱 I love playing pool and volleyball
🖥️ I'm always exploring the latest designs and trends.
📚 I enjoy reading books and expanding my knowledge.
🧳 I'm passionate about traveling and discovering new places.
